Art Direction for Good Dye Young's holiday 2023 product photography.

This campaign conveys fast-paced, lived-in moments throughout the winter; whether it's getting ready for a holiday party with your friends or enjoying a refreshed look, you can imagine yourself in any of these scenes. As not to create fatigue, the snowy winter scenes lend a hand in welcoming a fresh start for the new year to come. Images coordinate with bundles being sold on gooddyeyoung.com.

Good Dye Young is a vivid hair color brand, co-founded by Paramore frontwoman Hayley Williams, and celebrity hairstylist Brian O'Connor.

Creative Director: Nigel Clair | Production: Feed the Beast